Stephen and Stefan first met at the Australian Institute of Sport (AIS) in Canberra, where Stephen was completing his Information Technology degree while training as a world-class athlete, and Stefan was undertaking his work placement in Medical Biophysics with elite athletes.

Years later, after Stephen completed his Multimedia Systems degree at RMIT and expanded his expertise through Stanford’s Machine Learning Specialization and extensive self-learning, the idea for Fitmain was born.

Combining Stefan’s medical and scientific background with Stephen’s technical and design skills, they set out to reinvent fitness apps for the modern world. Recognizing that one of the biggest challenges was users failing to log data consistently, they reimagined the process using voice activation and AI - creating a more natural, reliable, and enjoyable way to track progress.